Which of the Following Statements Is FALSE

Which of the following statements is FALSE?

A) In high context cultures communications should state the obvious rather than imply it
B) Major constraints in international marketing communication include language difficulty, marketing acceptability and media availability
C) In low context cultures the written word is more important than the social context that surrounds a communication
D) Translation of words from one language to another does not guarantee that the same message is being communicated
E) To minimise the impact of culture on international marketing communication it is necessary to establish a common frame of reference