
Which of the following statements is FALSE regarding written word principles of international marketing communication?
A) In feminine cultures messages should emphasise relationships and affiliations
B) Egalitarian appeals should be avoided in high power-distance cultures
C) In collectivist cultures individual achievement appeals should be avoided
D) Messages should be loosely structured in high uncertainty avoidance cultures
E) All of the above statements are true
Correct Answer:
Verified
Q13: Which of the following is NOT one
Q14: Distortion or noise in the communication process
Q15: The factor in the application of communications
Q16: When communicating in high-context cultures, the marketing
Q17: How the receiver responds to the promotional
Q19: If an international marketer wanted to portray
Q20: Which of the following statements is FALSE?
A)In
Q21: As it is for domestic consumers, the
Q22: Humour in international advertising is a useful
Q23: Discuss the factors affecting the choice of
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