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Which of the Following Statements Is FALSE Regarding Written Word

Question 18

Multiple Choice
Which of the following statements is FALSE regarding written word principles of international marketing communication?

Which of the following statements is FALSE regarding written word principles of international marketing communication?


A) In feminine cultures messages should emphasise relationships and affiliations
B) Egalitarian appeals should be avoided in high power-distance cultures
C) In collectivist cultures individual achievement appeals should be avoided
D) Messages should be loosely structured in high uncertainty avoidance cultures
E) All of the above statements are true

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