Which of the Following Is NOT One of the Four

Which of the following is NOT one of the four conversational principles that should be taken into consideration when developing international marketing communications?

A) Identify with the message recipient
B) Avoid assuming that elements of the message taken for granted in the home country such as jargon or slang will also be taken for granted in the new market
C) Body language needs to be culturally consistent with the message being sent
D) In high context cultures people want to know consideration detail about the executive and company represented
E) Ensure that the colours used to represent the company are culturally consistent and appropriate