Designing a media plan involves selecting particular themes for the promotion, or stressing a unique selling proposition.
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Q22: Humour in international advertising is a useful
Q23: Discuss the factors affecting the choice of
Q24: Transit advertising is important in countries where
Q25: In order to provide value to the
Q26: Social media is an important _ tool
Q28: Social media, such as Facebook and Twitter,
Q29: In crisis situations the best type of
Q30: In a large country such as India,
Q31: In the management of promotional communication, problems
Q32: Television is a major international media option.
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