In crisis situations the best type of promotional approach to take is to increase the use of advertising in order to get the firm's point of view across to the public.

Question

Quizplus · Accepted Answer

In crisis situations, increasing advertising may not be the most effective approach. It is important to focus on addressing the crisis and effectively communicating with stakeholders through a crisis management plan. Over-reliance on advertising may come across as insensitive or tone-deaf to the gravity of the situation.

In Crisis Situations the Best Type of Promotional Approach to Take