Because the allocation of distribution costs will vary according to the relative power of the supplier and the intermediary, the greater the power of the intermediary:
A) The greater the likelihood that costs such as promotion and inventory carrying will be met by the exporter
B) The greater the likelihood that costs such as promotion and inventory carrying will be met by the intermediary
C) The less likelihood that costs such as promotion and inventory carrying will be met by the exporter
D) None of the above
E) Options A and C only
Correct Answer:
Verified
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