When selecting and managing a channel intermediary in another country, there are several guidelines a company should consider. Which of the below is NOT one of these guidelines?

Question

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Treating local distributors as short-term vehicles of convenience is not a recommended guideline. Instead, companies should establish long-term relationships with their channel intermediaries and invest in their training and development to ensure the mutual success of both parties. The other guidelines, such as maintaining control over the marketing strategy and selecting distributors based on their market development track record, are important considerations when managing channel intermediaries in another country. Creating links between national distributors can also help to foster collaboration and leverage synergies across different markets.

When Selecting and Managing a Channel Intermediary in Another Country