Of the marketing mix elements that are reviewed when deciding on whether to standardise or differentiate the marketing approach in an overseas market, distribution receives:

Question

Quizplus · Accepted Answer

While distribution is still an important element of the marketing mix, it generally receives less attention than the other elements (product, price, and promotion) when deciding whether to standardise or differentiate the marketing approach in an overseas market. This is because distribution channels can often be adapted or changed more easily than other marketing mix elements to fit the needs of the local market.

Of the Marketing Mix Elements That Are Reviewed When Deciding