You are the international marketing manager for an Australian confectionary company that is looking to export into China, Hong Kong and Taiwan. Prepare a discussion paper on how you would go about selecting, appointing, maintaining and possibly terminating intermediaries for these markets.
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Q43: Developing distribution strategies for the international market
Q44: Stage of economic development is a strong
Q45: In many Asian developing countries most retail
Q46: Two aspects of distribution standardisation are:
A)Process and
Q47: Grey marketing relates to the unauthorised:
A)Use of
Q49: When selecting an agent or distributor overseas,
Q50: It is necessary from the outset to
Q51: In product distribution, 'program' standardisation refers to
Q52: Retailing practices are influenced by:
A)Level of education
B)The
Q53: Of the marketing mix elements that are
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