In product distribution, 'program' standardisation refers to the development of a uniform marketing mix for all international markets.
Correct Answer:
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Q46: Two aspects of distribution standardisation are:
A)Process and
Q47: Grey marketing relates to the unauthorised:
A)Use of
Q48: You are the international marketing manager for
Q49: When selecting an agent or distributor overseas,
Q50: It is necessary from the outset to
Q52: Retailing practices are influenced by:
A)Level of education
B)The
Q53: Of the marketing mix elements that are
Q54: The nature of the shipment is influenced
Q55: The level of customer service provided to
Q56: Explain the meaning of a 'grey market',
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