Historically the focus of international marketing has been on:

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Historically, the focus of international marketing has been on identifying and segmenting markets that have customers with a capacity to consume. This is because companies need to identify which markets offer the most potential for their products or services and tailor their marketing efforts accordingly. While customer relationship management systems, creating networks, and corporate and social responsibility are also important aspects of international marketing, they have not historically been the primary focus.

Historically the Focus of International Marketing Has Been On