What Can Firms Do to Manage the Challenge of Communicating

What can firms do to manage the challenge of communicating with consumers in BOP segments?

A) Ensure that in-store promotions are culturally sensitive and appropriate
B) Increase television and radio advertising to reach a mass audience
C) Use lobbying tools to influence governments and other key stakeholders
D) Shift to below the line direct marketing activities such as mobile sampling
E) All of the above