Consumers in BOP markets prefer to shop in smaller stores with more limited selections.

Name: Consumers in BOP markets prefer to shop in smaller stores with more limited selections.
Brand: Quizplus
Rating: 4.8 (44 reviews)

Question

Quizplus · Accepted Answer

This is due to a variety of factors including limited income, lack of transportation/accessibility to larger stores, and preferences for personalized service and community connections. Smaller stores also often have more affordable prices and offer products in smaller, more affordable quantities.

Consumers in BOP Markets Prefer to Shop in Smaller Stores