The most effective pricing approach in BOP markets is:

Question

Quizplus · Accepted Answer

In BOP markets, customers are highly price-sensitive, and low-income levels dictate that low prices are crucial. Therefore, the most effective pricing approach is to have low margins and high volumes. This strategy allows firms to make modest profits while providing essential goods and services to low-income customers. High margins would be unaffordable to BOP consumers, while low-quality products would be ineffective, so the best choice is to have high volumes with low margins.

The Most Effective Pricing Approach in BOP Markets Is