The influence of social networks as a means of interaction between the consumers and firms is very important in emerging markets.

Question

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Social networks have become an increasingly important tool for communication and interaction between consumers and firms in emerging markets. They provide a platform for customers to engage with brands, share their opinions, and provide feedback, which can help firms to better understand their customers' needs and preferences. Additionally, social networks can help firms to build brand awareness and increase customer loyalty.

The Influence of Social Networks as a Means of Interaction