Western management theories should override indigenous cultural considerations when undertaking international marketing.

Question

Quizplus · Accepted Answer

Indigenous cultural considerations should be taken into account when undertaking international marketing, as cultural norms and values can affect consumer behavior and preferences. Ignoring these factors can result in ineffective marketing strategies and potential backlash from local communities. Therefore, it is important for international marketers to understand and respect the cultural differences of the region they are operating in.

Western Management Theories Should Override Indigenous Cultural Considerations When Undertaking