Discuss the challenges a firm would face when undertaking market research in developing countries.
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Q43: In emerging markets, individual consumer behaviour is
Q44: BOP consumers tend to have a 'just
Q45: Promotion activities and branding are important influencers
Q46: Consumers in BOP markets prefer to shop
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Q49: Consumer behaviour in BOP markets differs greatly
Q50: The most effective pricing approach in BOP
Q51: The availability of new or alternative products
Q52: Western management theories should override indigenous cultural
Q53: The influence of social networks as a
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