The availability of new or alternative products is not important to consumers in BOP markets.

Question

Quizplus · Accepted Answer

The availability of new or alternative products is important to consumers in BOP markets because they are often looking for affordable and innovative solutions to their daily challenges. Companies that can offer new or improved products at a lower cost can have a significant competitive advantage in these markets. It is important to understand the specific needs and preferences of BOP consumers and develop products that meet those needs.

The Availability of New or Alternative Products Is Not Important