Which of the following statements is True concerning a corporate reputation?
A) It is a widely held perception of a company by the general public.
B) A good corporate reputation can be a strategic resource.
C) There is a positive relationship between corporate reputation and financial performance.
D) Reputation tends to be long-lasting and hard for others to duplicate.
E) all of the above

Question

Quizplus · Accepted Answer

All of the statements are true concerning a corporate reputation. A corporate reputation is a widely held perception of a company by the general public. A good corporate reputation can be a strategic resource since it can lead to increased customer loyalty, positive word-of-mouth advertising, and increased employee morale. There is a positive relationship between corporate reputation and financial performance since a strong reputation can lead to increased sales, investor confidence, and lower costs of capital. Reputation tends to be long-lasting and hard for others to duplicate since it is built on years of consistent behavior and positive interactions with stakeholders.

Which of the Following Statements Is True Concerning a Corporate