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According to the BCG Growth Share Matrix, Those Products with Low

Question 98

Multiple Choice
According to the BCG Growth Share Matrix, those products with low market share in an unattractive industry that do NOT have the potential to bring in much cash are called
A) cash cows.
B) lost leaders.
C) dogs.
D) question marks.
E) stars.

According to the BCG Growth Share Matrix, those products with low market share in an unattractive industry that do NOT have the potential to bring in much cash are called


A) cash cows.
B) lost leaders.
C) dogs.
D) question marks.
E) stars.

Correct Answer:

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