According to the BCG Growth Share Matrix, the key to success with this model is
A) effective management.
B) competitive positioning.
C) innovative initiative.
D) industry leadership.
E) market share.

Question

Quizplus · Accepted Answer

The BCG Growth Share Matrix relies heavily on market share, as it categorizes products as stars, cash cows, dogs, or question marks depending on their relative market share and market growth rate. Therefore, achieving a high market share is crucial for success with this model. Effective management, competitive positioning, innovative initiative, and industry leadership are also important factors but not as directly relevant to the BCG matrix.

According to the BCG Growth Share Matrix, the Key to Success