Brands like Colgate that are a part of a user's every day existence likely relate to customers with a(n) ________ type of relationship.
A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) love

Question

Quizplus · Accepted Answer

Brands that are a part of a user's daily routine, such as Colgate toothpaste, have an interdependent relationship with their customers. This means that both the user and the brand rely on each other for mutual benefit, in this case, maintaining good oral hygiene. Self-concept attachment and love are stronger types of emotional attachment that may apply to luxury brands or products that are deeply meaningful to the user. Nostalgic attachment involves a sentimental connection to a brand based on past experiences, which may not necessarily apply to everyday use products like toothpaste.

Brands Like Colgate That Are a Part of a User's