Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?
A) Web 2.0
B) B2C e-commerce
C) economics of information
D) compulsive consumption

Question

Quizplus · Accepted Answer

Web 2.0 tools such as social media platforms and online forums provide consumer activists with a powerful means to disseminate information and raise awareness about unethical or questionable marketing behavior. These tools can be used to share evidence, mobilize supporters, and organize campaigns aimed at pressuring businesses or regulatory bodies to take action. B2C e-commerce, economics of information, and compulsive consumption may be relevant concepts for understanding and analyzing unethical marketing behavior, but they do not provide the same level of direct engagement and communication with the public as Web 2.0 tools.

Which of the Following Is the Best Tool for Consumer