Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should ________.
A) have a market-oriented focus
B) aim to apply knowledge to increasing profits
C) focus on understanding consumption for its own sake
D) be judged in terms of its ability to improve marketing practices

Question

Quizplus · Accepted Answer

Researchers who argue that consumer behavior research should not be a "handmaiden to business" believe that the focus should be on understanding consumption for its own sake, rather than solely aiming to apply knowledge to increasing profits or improving marketing practices. Therefore, option C is the most appropriate.

Researchers Who Argue That the Field of Consumer Behavior Should