A market researcher who analyzes a population of consumers using the variable of marital status is segmenting the population by the demographic category of family structure.

Question

Quizplus · Accepted Answer

Marital status is a factor that helps to define and segment the population by family structure. Therefore, analyzing a population using the variable of marital status is a way of segmenting consumers by their demographic category of family structure.

A Market Researcher Who Analyzes a Population of Consumers Using