Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?
A) Most Americans don't mind talking about social class but usually misclassify themselves.
B) American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.
C) American consumers are generally better able to identify their neighbors' social class than their own social class.
D) Respondents will list the social class they wish to belong to rather than the one they actually occupy.

Question

Quizplus · Accepted Answer

American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class, which supports Jason's approach of asking respondents to pick their own category.

Jason Is a Marketing Researcher Working for a Client Who