Measures of consumer confidence can help marketers predict how much money consumers will pump into the economy through discretionary purchases.

Question

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Measures of consumer confidence reflect how optimistic or pessimistic consumers are about their financial situation and the overall economy. When consumer confidence is high, consumers are more likely to spend money on discretionary purchases, such as travel, entertainment, and luxury goods. Therefore, by monitoring trends in consumer confidence, marketers can gain insights into how much money consumers are likely to spend and adjust their marketing strategies accordingly.

Measures of Consumer Confidence Can Help Marketers Predict How Much