In the diffusion of innovation process, which group is very slow to adopt new products and constitutes one-sixth of the population?
A) innovators
B) early adopters
C) late adopters
D) laggards

Question

Quizplus · Accepted Answer

Laggards are very slow to adopt new products and constitute one-sixth of the population in the diffusion of innovation process. The other groups are innovators, early adopters, and late adopters, which make up the remaining five-sixths of the population.

In the Diffusion of Innovation Process, Which Group Is Very