When product information is transmitted from individual to individual it is best known as ________.
A) word-of-mouth
B) C2C
C) trickle-across
D) viral marketing

Question

Quizplus · Accepted Answer

Word-of-mouth is the best term to describe the transmission of product information from one person to another through personal communication, such as conversations or recommendations. C2C refers to consumer-to-consumer commerce, trickle-across is not a commonly used term in marketing, and viral marketing involves intentionally creating content that spreads rapidly through various channels, often via social media.

When Product Information Is Transmitted from Individual to Individual It