James is known as a techie. He is the go-to source for his friends when it comes to recommendations on the best in the latest electronics. James is most likely a(n) ________.
A) fashionista
B) market maven
C) opinion leader
D) referent
Correct Answer:
Verified
Q32: Word-of-mouth communication about products is thought to
Q33: Jane is searching for the latest fashion
Q34: Opinion leaders are more influential when they
Q35: Word-of-mouth communication in the form of brand-specific
Q36: Opinion leaders who are also early purchasers
Q38: Tracy loves shopping with her personal shopper,
Q39: When product information is transmitted from individual
Q40: Experts that are specialized in a limited
Q42: The most radical of the innovation change
Q97: Opinion leaders are likely to also be
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