M-PESA, a mobile-phone-based money transfer service, was initially designed to meet the needs of developing nations before being adapted elsewhere. M-PESA is an example of a ________ innovation.

Question

Quizplus · Accepted Answer

M-PESA is an example of reverse innovation, which involves developing products or services in emerging markets and then adapting them for use in developed markets. M-PESA was initially designed to meet the needs of underbanked populations in Kenya before being adapted for use in other countries.

M-PESA, a Mobile-Phone-Based Money Transfer Service, Was Initially Designed to Meet