When a company must inform consumers that its previous advertising messages were wrong or misleading, the company uses ________.

Question

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Corrective advertising is used by companies when they have previously advertised messages that were wrong or misleading. This type of advertising is designed to correct any false beliefs or assumptions that consumers may have as a result of past advertising. Cooperative advertising is a joint advertising effort between a manufacturer and a retailer, subliminal advertising involves using hidden messages to influence consumer behavior, and direct mail is a marketing strategy that involves sending promotional materials directly to consumers via mail.

When a Company Must Inform Consumers That Its Previous Advertising