When consumers are unhappy with a product, they may use a ________ response, which means they respond directly to the retailer for redress.

Question

Quizplus · Accepted Answer

The response described in the question where the consumer directly contacts the retailer for a solution is known as a "voice response." A private response would involve the consumer addressing the issue only within their personal circle or with the company itself. A third-party response would involve involving a mediator or arbitrator to resolve the issue. A public response would involve the consumer making their dissatisfaction known to a wider audience, such as on social media or through reviews.

When Consumers Are Unhappy with a Product, They May Use