In the context of the elements of persuasion, other things being equal, information presented first usually has the most influence. This is known as

Name: In the context of the elements of persuasion, other things being equal, information presented first usually has the most influence. This is known as
Brand: Quizplus
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Quizplus · Accepted Answer

The primacy effect refers to the tendency for information presented first to have a greater impact on perception and memory than information presented later.

In the Context of the Elements of Persuasion, Other Things