Which of the following occurs when a customer learns that two products are different even though the packages of both products look similar?
A) extinction
B) brand equity
C) stimulus generalization
D) stimulus discrimination

Question

Quizplus · Accepted Answer

Stimulus discrimination occurs when a customer learns to differentiate between two similar products or stimuli, based on their specific characteristics or differences. In this scenario, the customer has learned that the products are different despite their visual similarities, which demonstrates stimulus discrimination.

Which of the Following Occurs When a Customer Learns That