Many marketers use "the good old days" as a common theme in promotional messages. This is a strategy of focusing on ________.
A) the highlighting effect
B) the halo effect
C) nostalgia
D) memory spikes

Question

Quizplus · Accepted Answer

Focusing on "the good old days" is a strategy of nostalgia, which creates a feeling of sentimental longing for the past. Marketers use this strategy as it evokes positive emotions and memories in consumers, which can influence their buying decision-making process.

Many Marketers Use "The Good Old Days" as a Common