Marketers assist in the process called elaborative rehearsal when they use catchy slogans or jingles to help consumers remember information about products or services.

Question

Quizplus · Accepted Answer

Elaborative rehearsal is a memory technique that involves actively processing information and connecting it to existing knowledge in order to remember it better. Marketers often use catchy slogans or jingles to help consumers remember information about their products or services, thereby assisting in the elaborative rehearsal process.

Marketers Assist in the Process Called Elaborative Rehearsal When They