Consumer researchers have adapted some of Sigmund Freud's ideas. In particular, his work highlights the potential importance of ________ that influence our purchases.
A) rational-thinking
B) unconscious motives
C) conscious motives
D) deviant behavior

Question

Quizplus · Accepted Answer

Freudian theory suggests that our unconscious mind plays a significant role in shaping our behavior, including our purchasing behavior. Consumer researchers have adapted his ideas to explore the impact of unconscious motives such as desires, fears, and unresolved psychological conflicts on consumer decision-making.

Consumer Researchers Have Adapted Some of Sigmund Freud's Ideas