Frank Simms has decided to use Yoda (the "old wise man" from Star Wars) to promote a new model of a notebook computer. Upon which of the following psychologist's ideas has Frank based his advertising strategy?
A) Karen Horney
B) Sigmund Freud
C) Carl Jung
D) Leo Burnett

Question

Quizplus · Accepted Answer

Carl Jung's theory of archetypes suggests that certain characters or images have universal symbolic meanings that can be used in marketing and advertising. Yoda is an archetypal character that represents the wise old man, and using him in advertising can appeal to consumers' desire for wisdom, guidance, and knowledge.

Frank Simms Has Decided to Use Yoda (The "Old Wise