Which theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorize new information?
A) theory of cognitive dissonance
B) multiattribute theory
C) social judgment theory
D) self-perception theory

Question

Quizplus · Accepted Answer

Social judgment theory assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorize new information. This theory also proposes that people have three different zones of judgment: the acceptance zone, the rejection zone, and the non-commitment zone.

Which Theory of Attitudes Assumes That People Assimilate New Information