Do fear appeal ads work? Which of the following best answers this question?
A) They work well if the threat is very weak.
B) They work if the threat is moderate and when a solution to the problem is presented.
C) They work if the threat is high and vividly elaborated.
D) There is no data to answer the question.

Question

Quizplus · Accepted Answer

Research has shown that fear appeals can be effective when the threat is moderate and a solution to the problem is presented. If the threat is too weak, people may not take it seriously, and if the threat is too strong, people may become overwhelmed and not take any action. Therefore, option B is the best answer.

Do Fear Appeal Ads Work? Which of the Following Best