________ refers to a strategy in which a message compares two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.
A) Cognitive differentiation
B) Emotional appeal
C) Comparative advertising
D) Conclusion advertising

Question

Quizplus · Accepted Answer

Comparative advertising involves directly comparing two or more brands and their attributes in a message. This can be an effective way to differentiate one's own brand from competitors and highlight its strengths.

________ Refers to a Strategy in Which a Message Compares