Home shopping parties most likely activate ________, in which people become so caught up in the party spirit that they order products that they would normally not purchase.
A) deindividuation
B) homophily
C) surrogate shift
D) principle of least interest

Question

Quizplus · Accepted Answer

Deindividuation is the phenomenon in which individuals lose their self-awareness and become more likely to engage in impulsive and sometimes deviant behavior. In the context of home shopping parties, the party atmosphere may lead individuals to feel a sense of anonymity and decreased self-awareness, making them more likely to make purchases they might not otherwise make. Homophily refers to the tendency of individuals to associate with others who are similar to them, and is not directly relevant to the phenomenon of home shopping parties. Surrogate shift refers to the tendency of individuals to rely on the opinions and judgments of a group or authority figure rather than making their own decisions, which may be relevant in some contexts but does not apply directly to home shopping parties. The principle of least interest suggests that the person who is most invested in a relationship or interaction has the least power, which is not directly related to home shopping parties.

Home Shopping Parties Most Likely Activate ________, in Which People