When a buying center composed of assorted specialists is organized to gather information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely ________.
A) new task
B) straight rebuy
C) modified rebuy
D) innovative rebuy

Question

Quizplus · Accepted Answer

When a buying center composed of assorted specialists is organized to gather information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely a new task. A new task is a situation where a company is purchasing a product or service for the first time, and the purchase involves a high level of risk or expense. In such situations, a buying center is typically organized, which includes specialists from different departments who evaluate the product or service and make recommendations to the purchasing department.

When a Buying Center Composed of Assorted Specialists Is Organized