Which of the following is considered a post-purchase process?
A) The shopping experience
B) Mood
C) Consumer satisfaction
D) Shopping orientation

Question

Quizplus · Accepted Answer

Consumer satisfaction is a post-purchase process as it involves the evaluation of how satisfied the consumer is with the product or service after it has been purchased. The shopping experience and shopping orientation are pre-purchase processes, while mood can be both a pre-purchase and post-purchase process, but it is not a specific post-purchase process.

Which of the Following Is Considered a Post-Purchase Process