Participatory action research is also called transactional consumer research.

Question

Quizplus · Accepted Answer

Participatory action research and transactional consumer research are two separate and distinct research methodologies. Participatory action research involves collaboration between researchers and the community being researched with the aim of promoting social change, while transactional consumer research focuses on understanding consumer behavior and decision making in order to improve marketing strategies.

Participatory Action Research Is Also Called Transactional Consumer Research