Licensing occurs when a company ________.
A) uses family branding
B) "rents" a well-known name
C) extends a product line
D) uses look-alike packaging

Question

Quizplus · Accepted Answer

Licensing involves a company allowing another company to use its brand name, logo, or product characteristics in exchange for a fee or royalty. This is often described as "renting" a well-known name to take advantage of its established market presence and consumer trust.

Licensing Occurs When a Company ________