It is known that consumers differ in their level of involvement with a product message. Marketers use attention-getting factors to ensure that a message gets through the clutter that constantly bombards the consumer's senses. Name the techniques cited in the text that can be used to enhance the consumer's motivations to process product information and increase their involvement. Be specific in your comments and descriptions.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q63: Sally always buys Coca-Cola out of habit,
Q64: Bret Thomas has always dreamed of becoming
Q65: Explain the term "affect."
Q66: The local Harley-Davidson motorcycle outlet has special
Q67: Joe was told by his mother that
Q69: Describe the motivation process.
Q70: Products that command fierce loyalty, devotion and
Q71: Explain the term "mood congruency" and give
Q72: List the primary needs displayed in Maslow's
Q73: When M&M's put consumers' names and faces
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents