Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, which makes point-of-purchase factors more important.

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Gasoline is priced down to a fraction of a cent because it is a low-involvement activity, which makes point-of-purchase factors more important.

Gasoline Is the Only Commonly Purchased Product That Is Priced