The rise in importance of accountability and producing measurable results has led marketers to become less reliant on television advertising and shift funds to:

Question

Quizplus · Accepted Answer

The shift towards accountability and measurable results has led marketers to focus more on digital and alternative communication venues, where results can be tracked more easily compared to traditional television advertising. Pull marketing strategies have also become more popular as they focus on drawing customers towards a product or service rather than pushing products onto potential customers through advertising. Integrated marketing communication firms and internal marketing departments may also play a role in this shift, but the primary focus is on alternative communication channels.

The Rise in Importance of Accountability and Producing Measurable Results